In accordance with the policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact information a domain name is registered with must be correct and accurate all the time. In addition, this info is freely visible on WHOIS lookup sites and while this may not be a problem for firms, it may not be very convenient for individuals, since everyone can see their names and their personal postal and email addresses, all the more so in times when identity theft isn’t that infrequent. That’s why domain name registrars have come up with a service that hides the details of their customers without modifying them. The service is called Whois Privacy Protection. If it’s enabled, people will view the details of the domain registrar, not the domain owner’s, if they make a WHOIS enquiry. The Whois Privacy Protection service is supported by all generic domain name extensions, but it is still impossible to conceal your personal details with some country-code ones.